Alibaba Group Double 11 Command Center

"Guangming Ding"
Intelligent Command System

Under the extreme pressure of 544,000 transactions per second, the division of labor between human wisdom and machine intelligence becomes critically important — giving rise to a hyper-scale human-machine symbiosis paradigm.

01 · The Challenge

Centralized command in a massive organization: During Alibaba's Double 11 and other major campaigns, the CEO, CTO, and senior decision-makers converge at the "Guangming Ding" command center for global coordination.

This is a hyper-scale battlefield carrying hundreds of billions in transaction volume. Decision-makers must simultaneously manage full-chain optimization and real-time incident response — at peak throughput.

02 · The Solution

Human-Machine Collaborative Command Platform

The Guangming Ding system is used by CEOs, CTOs, CROs, and senior leadership during Double 11 and major operations. It provides real-time decision support for leadership and enables global teams to respond rapidly in coordination.

03 · Philosophy — Human-Machine Co-governance

Temporary Role Transformation

Human-human-machine-machine roles shift dynamically. The normally hierarchical structure temporarily transforms into a "work together" centralized mode. Full-domain situational awareness, layered information, multi-agent clusters, AI self-healing — humans focus on strategic-level decisions.

04 · System Blueprint

Architecture Layers

A complete chain from data fusion to collective intelligence.

01

Human-Machine Interface

Intent alignment ensures AI stays synchronized with organizational goals.

02

Collective Intelligence

Humans focus on counterfactual reasoning and value judgments under uncertainty.

03

Data Fusion

Full-domain data synchronized in real time with unified data services.

04

Machine Intelligence

Multi-agent system forms the organizational reflex arc — autonomously handling deterministic decisions.

05 · Capabilities

Full-Domain Situational Awareness

Penetrates 100+ systems — from preparation and stress testing to peak traffic — with real-time customer voice monitoring and emergency response.

Human-Machine Co-decision

AI performs root-cause analysis and generates multiple optimal action plans. Humans make the final call. A closed loop of execution + experience accumulation.

Multi-Agent Network

Monitoring / diagnosis / remediation / operations agents collaborate across departments. Division of labor: human strategy → agent action.

Crisis Scenario Binding

Pre-configured response strategies for 150+ risk scenarios. When an incident triggers, the system activates the corresponding playbook at machine speed.

06 · Evolution Path

V1.0

Data Unification

Break down data silos and establish a unified situational picture.

V2.0

Intelligent Early Warning

Introduce AI algorithms for risk prediction and diagnosis.

V3.0

Co-Evolution

Multi-layer capability stacking — perfecting human-machine co-governance.

07 · Impact

Before Double 11, the intelligent algorithm surfaced 150 potentially failing applications. Through real-time throttling decisions, full-system stability was guaranteed. Guangming Ding completed a paradigm revolution: validating a new human-machine collaboration paradigm, breaking the limits of traditional management, reshaping organizational form.

🏆 Alibaba Group Outstanding Contribution Award
🏆 Infrastructure Double 11 Excellence Award
🏆 CRO Super Hero Excellence Award
544K+
Peak Orders / Second
1360x
Growth Since 2009

08 · Sustainability

Ongoing incentives for technical and business teams, VVIP executive salons for leadership, and deep integration with cutting-edge business scenarios — including deep collaboration with DAMO Academy.

09 · Coverage